Child UX: Accessibility and Ethics in the Digital Journey
Designing for children is not about simplifying the interface, it’s about amplifying autonomy with responsibility.
Working with an intellectual property as iconic as Turma da Mônica required a deep exercise in Human-centered Design, focusing on a demographic often overlooked by technical rigor: the children’s audience. The central challenge was to translate the playful universe of the Limoeiro neighborhood into a digital interface that would be intuitive for children at different stages of literacy, without resorting to dark patterns or mechanical predatory retention.
As a Product Designer, my work was based on Cognitive Accessibility. Designing for this audience requires understanding that cognitive load and fine motor skills are developing. We established design guidelines that prioritized immediate visual and auditory feedback, self-explanatory icons, and an information hierarchy that respected the child’s discovery time. The goal was to create a safe environment where technology would serve as an enabler of fun and learning, rather than a barrier of frustration.
The technical complexity of this project resided in the creation of a Familiar Digital Ecosystem. We needed to balance the needs of small users with the control and safety required by parents. We implemented authentication flows and parental control areas that were robust but did not interrupt the fluidity of the playful experience. It was a thorough work of UX Writing and Interface Design, where each color, sound, and animation were designed to be inclusive and welcoming.
I worked on structuring components that were resilient and scalable for different devices, ensuring that performance was not an obstacle in entry hardware. In the end, the project proved that ethical design focused on cognitive accessibility is actually excellent design for everyone. We consolidate an experience that honors the legacy of Mauricio de Sousa, transporting the trust of the brand from paper to pixel with maximum technical rigor and human sensitivity.
My role
As a product designer, I was responsible for the experience architecture and interface design focused on children. My technical leadership ensured the application of good digital security practices (LGPD and COPPA) and the implementation of accessibility standards that allow for autonomous and safe navigation for children of different age groups.
Results
O impacto foi a criação de um produto digital que se tornou um marco para o engajamento ético. Alcançamos altas taxas de satisfação tanto de crianças quanto de pais, validando a premissa de que a acessibilidade cognitiva é a chave para a longevidade dos produtos infantis. O projeto reforçou a presença digital da Turma da Mônica, conectando uma nova geração de fãs por meio de uma jornada digital segura, lúdica e inclusiva.
Design at
Monica's Gang
Foque na experiência do usuário infantil, acessibilidade e design ético, operando na interseção entre entretenimento e responsabilidade social. Se você deseja discutir segurança de dados para menores ou padrões de interface para acessibilidade cognitiva, este é um caso-chave em meu repertório.